Wati vs AiSensy vs Interakt: what WhatsApp platforms really cost in India
Every price from each vendor's own pricing page, compared with Meta's rates, and one real message mix priced on all three. Plus the number that tells you whether a custom WhatsApp agent would cost less.
Wati, AiSensy and Interakt are three of the most used WhatsApp Business API platforms in India. All three give you a shared inbox, broadcasts and automation on top of Meta's WhatsApp Business Platform, and all three bill you twice: a monthly plan, and a price for every message you send. This guide puts their published India prices side by side.
Our interest: we build custom WhatsApp agents, which compete with these platforms. Every price below is copied from the vendor's own page on 14 Oct 2026 and linked in the sources, and we say plainly where a platform is the better choice.
What each platform charges per month
Plan prices as listed on 14 Oct 2026, per month, for monthly billing and for yearly billing. Quarterly plans sit in between.
| Platform and plan | Monthly billing | Yearly billing, per month | Users | Notes |
|---|---|---|---|---|
| Wati Growth | ₹2,999 | ₹2,199 | 3 users, no extra users | 15,000 broadcasts a month |
| Wati Pro | ₹6,499 | ₹4,899 | 5 users, extra users INR 1,299 each a month | Unlimited broadcasts |
| Wati Business | ₹18,499 | ₹14,799 | 5 users, extra users INR 2,199 each a month | Unlimited broadcasts, volume discounts |
| AiSensy Basic | ₹1,500 | ₹1,350 | 1 owner and 5 agents, extra agents INR 750 each a month | Broadcasting and retargeting |
| AiSensy Pro | ₹3,200 | ₹2,880 | 1 owner and 5 agents, extra agents INR 750 each a month | Adds scheduling, click tracking and budget analytics |
| AiSensy Premium | ₹9,100 | ₹8,190 | 1 owner and 9 agents, extra agents INR 750 each a month | Adds number masking, reports, faster sending |
| AiSensy Unlimited | ₹45,000 | ₹40,500 | Up to 200 agents | Highest limits, dedicated account manager |
| Interakt Starter | Yearly only | ₹1,000 | Unlimited agents, owner role only | Campaigns and basic automation; yearly billing only (INR 11,999 a year) |
| Interakt Growth | ₹2,799 | ₹2,200 | Unlimited agents, all roles | Campaigns, chatbots, shared inbox (INR 26,399 a year) |
| Interakt Advanced | ₹3,799 | ₹3,000 | Unlimited agents, all roles | Adds branching chatbots, API calls, auto-assignment (INR 35,999 a year) |
Enterprise plans with custom pricing are also offered by all three. Interakt states its prices exclude taxes; check GST with each provider.
Per-message rates against Meta's
Meta sets a price for every message a business sends, and the platforms resell it with their own rate on top. These are the rates for messages to Indian numbers, Meta's charge included, on the plans used in the example below. Percentages show how much more than Meta each platform charges.
| Charged by | Marketing | Utility | Authentication | Service reply (after 1,000 free) |
|---|---|---|---|---|
| Meta (direct, Cloud API) | ₹0.8631 | ₹0.115 | ₹0.115 | ₹0.115 |
| Wati Pro | ₹0.9926 +15% | ₹0.1495 +30% | ₹0.1495 +30% | ₹0.138 +20% |
| AiSensy Basic | ₹1.090 +26% | ₹0.145 +26% | ₹0.145 +26% | ₹0.145 +26% |
| Interakt Growth | ₹0.958 +11% | ₹0.150 +30% | ₹0.128 +11% | ₹0.128 +11% |
Two things stand out. First, the markup on utility messages (order updates, delivery alerts) is higher in percentage terms than on marketing, but marketing is where the money goes because it costs about seven times as much per message. Second, since Meta's October 1, 2026 change, all three platforms charge for customer-service replies after1,000 free a month. A busy support inbox now has a running cost on every platform.
The same store on each platform
To compare like with like, here is the online store from our WhatsApp pricing guide: 20,000 marketing messages, 9,000 order and delivery updates, 1,500 login codes and 2,500 replies to customers a month, all to Indian numbers. For each platform we picked the cheapest plan that allows more than 20,000 broadcasts a month and separate logins for the team, on yearly billing, which is each platform's lowest price.
| Option | Plan | Messages | Total a month | More than Meta direct |
|---|---|---|---|---|
| Meta direct (custom agent) Plus hosting and upkeep, see below | None | ₹18,642.00 | ₹18,642.00 | - |
| Wati Pro Growth caps broadcasts at 15,000 a month; this store sends 20,000. | ₹4,899.00 | ₹21,628.75 | ₹26,527.75 | ₹7,885.75 |
| AiSensy Basic Includes broadcasting and 5 agent logins. | ₹1,350.00 | ₹23,540.00 | ₹24,890.00 | ₹6,248.00 |
| Interakt Growth Starter has owner logins only, so no separate agent accounts. | ₹2,199.92 | ₹20,894.00 | ₹23,093.92 | ₹4,451.92 |
In this example Interakt costs least and Wati most, a difference of ₹3,434 a month. A store with fewer broadcasts and more replies would rank them differently, so put your own volumes through the same arithmetic: plan price, plus each message count times the platform's rate.
Over three years
The last column is what each platform costs on top of Meta's own charges. Multiplied over three years, it is the amount you could spend on a custom WhatsApp agent, connected to Meta directly, and still come out even:
| Platform | More than Meta, per month | Over 3 years |
|---|---|---|
| Wati Pro | ₹7,886 | ₹2,83,887 |
| AiSensy Basic | ₹6,248 | ₹2,24,928 |
| Interakt Growth | ₹4,452 | ₹1,60,269 |
A custom agent is not free to run, so set its own costs against that figure: a small private server for n8n and the database (typically US$10 to US$20 a month), the AI model's usage if the agent writes replies, upkeep when Meta or your other systems change, and the one-time build. If those come to less than the three-year figure for your volumes, custom is cheaper; if not, stay on a platform.
AI agents are priced separately
All three now sell AI agents that answer customers on their own, and each prices them differently. As listed on14 Oct 2026:
- Wati: AI credits are included in each plan; 2,000 extra AI Co-pilot credits cost INR 1,600 a month.
- AiSensy: AI Chat Agent INR 1,350 a month for 1,000 AI messages (INR 1,215 a month on yearly billing); chatbot flows INR 2,500 a month.
- Interakt: WhatsApp AI Agents INR 3,000 a month plus GST with 100 AI messages, then INR 0.50 per AI message (Growth and Advanced plans only).
AI replies are still WhatsApp service messages, so they also count against the 1,000 free replies and are charged at the platform's service rate after that. With a custom agent you pay the AI provider directly for what you use, and you choose the model.
Which to choose
A platform is the better choice when:
- You send a few thousand messages a month, so the markup is small in rupees.
- You want a ready-made team inbox, broadcast tools and template management this week, with no developer.
- Your automations are simple: welcome messages, order updates, an FAQ bot.
A custom agent connected to Meta directly is the better choice when:
- Your message volume makes the three-year markup larger than a build.
- The agent must work with your own systems: a CRM, an inventory or booking system, a courier API.
- AI handles a large share of conversations, and per-message AI pricing adds up.
- You want the conversation data in your own database.
Whichever you pick, ask for three things in writing: the per-message rate for each category to your customers' countries, how many service replies are free and what each costs after that, and what moving your number to another provider involves.
Sources
- Wati pricing and INR rate cards (Growth, Pro), Wati, checked 14 Oct 2026
- AiSensy pricing, AiSensy, checked 14 Oct 2026
- Interakt pricing, Interakt, checked 14 Oct 2026
- Pricing on the WhatsApp Business Platform and INR rate card, Meta for Developers, effective Oct 1, 2026
Every number in this guide links to one of these sources or comes from our own work. Read how we research and update guides.
What changed
- : First published. All vendor prices read from their own pricing pages, in a browser, on 14 Oct 2026.