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SEO, AEO, GEO and AI visibility

How search engines and AI assistants find, read and recommend businesses, based on published studies and our own tests, and the order of work that moves results.

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  • Oct 13, 2026Last updated
About this topic

What these guides cover.

Search now happens in two places: the familiar list of links, and the answers that ChatGPT, Gemini, Perplexity and Google's AI Overviews write. The second draws heavily on the first, but it rewards some things more: content a crawler can read without JavaScript, business facts stated plainly and consistently, and mentions on sources the assistants already trust.

These guides explain what is known about how assistants choose their sources, how SEO, AEO and GEO differ, and the technical blockers that keep a website out of AI answers altogether.

Questions answered here

  • How AI assistants choose which businesses to recommend
  • How SEO, AEO and GEO differ, and where they overlap
  • Technical blockers: robots.txt rules, firewalls and JavaScript-only pages
  • Structured data and consistent business facts
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